Brookwood Capital

Should we start a credit card program?

Credit card loans are typically the most profitable loans offered by Financial Institutions. But these unsecured products can also be the most challenging. Some questions that need to be considered are:

What type of products should we offer?
What interest rates and fees should we charge?
What are competitors offering?
How much will it cost?
What type of overhead commitment is required?
What about cardholder support?
How long before we are porfitable?
What are the risks?

Brookwood utilizes a detailed financial modeling system with thousands of datapoints to help you understand all your options. Through a series of interviews with your management team, we help you to define the parameters that you are comfortable with. From this, we can determine which product sets, and pricing structures are right for your situation. But we don't quit there.

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