Many of todays largest credit card issuers have realized significant growth and profitability through programs with affinity and co-brand groups. However, this is changing rapidly and a majority of these groups are not in a position to understand the value of their card programs and may not be receiving an equitable share of the value their programs create.
Brookwood brings a strong background in developing and operating affinity co-brand programs.
Extensive relationships with the industry's leading affinity and co-brand program issuers.
The knowledge to distribute RFPs to card processors.
A thorough understanding of affinity financial metrics which programs are attractive, which are not, and why.
Expertise in negotiating affinity card agreements on behalf of Brookwood clients.
We can help you understand how valuable your group endorsement is to a credit card issuer. Brookwood is prepared to help your group get the most out of your credit card program opportunities.