Credit Unions and Community Banks today are asking questions about their card programs:
Is our product competitive?
Does it meet our cardholder's needs?
Are we positioned to offer new types of products as they evolve?
How much does it cost to run our card program?
Are we running it efficiently?
Thinking through these questions is important, and at Brookwood we have a unique model that can help you take an objective look at your credit card products and to evaluate your card program based on its value to your members and its economic impact on your financial institution.